About Us

Every piece carries the light of queens; write your own story with our timeless, ethical and carefully crafted designs.

abeja reina

REINAS' HIVE

abeja reina was founded by Ece Arı in 2024.
The brand's name was chosen by taking inspiration from the phrase "queen bee", which reflects the founder's name and brand vision.

In Turkish, “Ece Arı” means “queen bee,” and it is this spirit of leadership and community that defines the essence of abeja reina.

We call the beautiful women who support us “Reinas” – queens who embrace ethically produced, timeless and creative designs.

We invite you to join our community, where every piece is crafted with care and every Reina shines with purpose.

Suitable for Slow Fashion

Sustainability

At abeja reina, we believe fashion should be a conscious process. Our products are meticulously designed, prioritizing quality over quantity, to create timeless pieces that will stand the test of time.

We reject the fast fashion cycle and instead focus on conscious design, using carefully selected materials and producing limited editions to ensure each piece is crafted with care.

Each product is lovingly crafted in our small workshop in Istanbul, where we work closely with our artisan partners to ensure fair working conditions and ethical production standards.

By opting for sustainability, we minimise waste and take a more responsible approach to fashion, prioritising longevity and craftsmanship.